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Netz &

I Added Community Notes To The Zuckerberg Statement

Zuckerberg released a statement in which he said that he wants to replace the professional fact-checkers on his platforms in the US with community notes. So I took a transcript of his statement and added community notes, where i saw fit.

Hey everyone. I want to talk about something important today because it’s time to get back to our roots around free expression on Facebook and Instagram. I started building social media to give people a voice.

👥 Readers added context

Before Facebook Zuckerberg started a site called “Facemash”. Facemash was a website designed to evaluate the attractiveness of female Harvard students. The students were unaware their images were being used for this rating. The site used ID photos of female undergraduates taken without permission from the university’s online directories. Users were presented with pairs of women and asked to rank who was „hotter.“ The homepage stated, “Were we admitted for our looks? No. Will we be judged by them? Yes.

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I gave a speech at Georgetown five years ago about the importance of protecting free expression, and I still believe this today, but a lot has happened over the last several years.

There’s been widespread debate about the potential harms from online content.

👥 Readers added context

Meta itself conducted extensive internal research on the effects of Instagram on teens, particularly focusing on mental health and well-being. The research, which was not initially made public, revealed several concerning findings:

  • Suicidal Thoughts: Among teens who reported suicidal thoughts, 13% of UK users and 6% of US users traced these impulses back to Instagram 1.
  • Body Image Issues: 32% of teen girls reported that when they felt bad about their bodies, Instagram made them feel worse 2. One internal presentation slide stated, „We make body image issues worse for one in three teen girls“3.
  • Mental Health Impact: The research showed that Instagram use was associated with increased rates of anxiety and depression among teens 4. Teenagers themselves blamed Instagram for these increases 5.

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Governments and legacy media have pushed to censor more and more. A lot of this is clearly political, but there’s also a lot of legitimately bad stuff out there.

👥 Readers added context

The term „legacy media“ carries significant political connotations, often used in a critical or derogatory context.

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Drugs, terrorism, child exploitation. These are things that we take very seriously, and I want to make sure that we handle responsibly. So we built a lot of complex systems to moderate content, but the problem with complex systems is they make mistakes even if they accidentally censor just 1% of posts.

That’s millions of people, and we’ve reached a point where it’s just too many mistakes and too much censorship. The recent elections also feel like a cultural tipping point towards, once again, prioritizing speech. So, we’re going to get back to our roots and focus on reducing mistakes, simplifying our policies, and restoring free expression on our platforms. More specifically, here’s what we’re going to do.

👥 Readers added context

Facebook has been implicated in fueling ethnic violence and contributing to genocidal campaigns in multiple countries, most notably in Myanmar against the Rohingya people 6. The platform’s algorithms and content moderation practices have been criticized for amplifying hate speech and inciting violence against vulnerable groups 7.

In 2017, Facebook played a significant role in the Rohingya genocide in Myanmar’s Rakhine state 8. The platform’s algorithms intensified anti-Rohingya content, contributing to real-world violence 9. Facebook’s systems proactively amplified and promoted content that incited violent hatred against the Rohingya, beginning as early as 2012 10.

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First, we’re going to get rid of fact-checkers and replace them with community notes similar to X starting in the US.

👥 Readers added context

Known Limitations of the current community notes on X: A study found that 68.8% of tweets containing misinformation had no visible moderation action, including Community Notes 11.
The system requires agreement from users with different perspectives, which can be difficult to achieve for politically charged topics 12.

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After Trump first got elected in 2016, the legacy media wrote nonstop about how misinformation was a threat to democracy. We tried in good faith to address those concerns without becoming the arbiters of truth, but the fact-checkers have just been too politically biased and have destroyed more trust than they’ve created, especially in the US.

👥 Readers added context

Some studies have found that fact-checkers tend to select more statements from Republican politicians to check compared to Democrats 13. However, this doesn’t necessarily indicate ideological bias, as it could be due to other factors such as the volume or nature of claims made by different politicians.

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So, over the next couple of months, we’re going to phase in a more comprehensive community notes system.

Second, we’re going to simplify our content policies and get rid of a bunch of restrictions on topics like immigration and gender that are just out of touch with mainstream discourse. What started as a movement to be more inclusive has increasingly been used to shut down opinions and shut out people with different ideas, and it’s gone too far. So, I want to make sure that people can share their beliefs and experiences on our platforms.

👥 Readers added context

Since Elon Musk’s acquisition of Twitter (now rebranded as X) in October 2022, there has been a significant increase in hate speech and potentially hate-crime-related content on the platform. Multiple studies and reports have documented this trend:
Slurs against transgender individuals rose by 62% 14.
The Center for Countering Digital Hate reported that the daily use of racial slurs increased dramatically:
Use of the N-word tripled compared to the 2022 average 15. Slurs against gay men increased by 58% 16.

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Third, we’re changing how we enforce our policies to reduce the mistakes that account for the vast majority of censorship on our platforms. We used to have filters that scanned for any policy violation. Now, we’re going to focus those filters on tackling illegal and high-severity violations, and for lower-severity violations, we’re going to rely on someone reporting an issue before we take action.

👥 Readers added context

Facebook’s response to user reports can be inconsistent and often slow. While the platform aims to review reported content within 24 to 48 hours, many reports go unaddressed for longer periods or are not reviewed at all 17. This delay can lead to the continued presence of harmful content on the platform.

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The problem is that the filters make mistakes, and they take down a lot of content that they shouldn’t. So, by dialing them back, we’re going to dramatically reduce the amount of censorship on our platforms. We’re also going to tune our content filters to require much higher confidence before taking down content. The reality is that this is a trade-off. It means we’re going to catch less bad stuff, but we’ll also reduce the number of innocent people’s posts and accounts that we accidentally take down.

Fourth, we’re bringing back civic content. For a while, the community asked to see less politics because it was making people stressed, so we stopped recommending these posts, but it feels like we’re in a new era now, and we’re starting to get feedback that people want to see this content again. So we’re going to start phasing this back into Facebook, Instagram, and Threads while working to keep the communities friendly and positive.

👥 Readers added context

Meta’s broad and vague definition of political content has already raised concerns. The company describes it as content „likely to mention governments, elections, or social topics that affect a group of people and/or society at large“ 18. This ambiguity could lead to the suppression of a wide range of topics, including important social issues.

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Fifth, we’re going to move our trust and safety and content moderation teams out of California, and our US-based content review is going to be based in Texas. As we work to promote free expression, I think that will help us build trust to do this work in places where there is less concern about the bias of our teams.

Finally, we’re going to work with President Trump to push back on governments around the world. They’re going after American companies and pushing to censor more.

👥 Readers added context

Facebook’s content moderation capabilities are significantly weaker for non-English languages and regions 19

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The US has the strongest constitutional protections for free expression in the world. Europe has an ever-increasing number of laws, institutionalizing censorship, and making it difficult to build anything innovative there.

👥 Readers added context

The European Union’s Digital Services Act (DSA) has requires large online platforms to:
– Swiftly remove „illegal content“ and „hate speech“20
– Report regularly to EU authorities on steps taken to reduce „problematic“ information.21
– Implement restrictions on „disinformation“22

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Latin American countries have secret courts that can order companies to quietly take things down. China has censored our apps from even working in the country. The only way that we can push back on this global trend is with the support of the US government, and that’s why it’s been so difficult over the past four years when even the US government has pushed for censorship.

By going after us and other American companies, it has emboldened other governments to go even further. But now we have the opportunity to restore free expression, and I’m excited to take it.

👥 Readers added context

Trump threatened to send Zuckerberg to prison for life. In his book, Trump wrote, „We are watching him closely, and if he does anything illegal this time he will spend the rest of his life in prison.“23

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It’ll take time to get this right, and these are complex systems. They’re never going to be perfect. There’s also a lot of illegal stuff that we still need to work very hard to remove. But the bottom line is that after years of having our content moderation work focused primarily on removing content, it is time to focus on reducing mistakes, simplifying our systems, and getting back to our roots about giving people voice. I’m looking forward to this next chapter. Stay good out there, and more to come soon.

👥 Readers added context

Facebook still fails to fully review all content flagged by users as potentially violating its rules, even three years after shifting towards increased reliance on automated systems 24.

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My Newsletter About Social Media and the Media Landscape

I have been regularly writing about social media and the broader development of the media landscape for the last 17 years, primarily in German. If you can read German, you can subscribe to streamletter fore free.

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Medien Netz &

Zuckerbergs Traum von Facebook als perfekte personalisierte Zeitung

Es war einer der sichtbarsten Fehler von Mark Zuckerberg: 2013 versprach er ein großes Redesign der Facebook-Webseite, mit dem Ziel den Facebook Nachrichtenstrom in eine personalisierte Zeitung zu verwandeln. Das neue Design wurde nie eingeführt, bei Testnutzern fiel es durch. Die Vision von Facebook als personalisierte Zeitung hat Zuckerberg damit aber keinesfalls aufgegeben. Inzwischen hat er sie sogar erfolgreich umgesetzt.

Wie Facebook personalisierte Zeitung wurde

Hochzeitsannoncen und Geburtsanzeigen erschienen früher fast ausschließlich im hinteren Zeitungsteil – all meine Freunde posten diese nun auf Facebook. Auch Wohnungsgesuche und -angebote werden über die soziale Plattform geteilt.  Eine ganze Generation von Nutzern sucht inzwischen keine traditionellen Nachrichtenmedien mehr auf, sondern wartet, bis ihnen Neuigkeiten in die Facebook Timeline gespült werden. Und das teils mehrmals am Tag.

Facebook ist dazu übergegangen, nicht nur seine monatlichen Nutzer anzugeben, sondern setzt den Fokus auf täglich Aktive. In Europa sind das 225 Millionen.

Alle Arten von Anzeigen wandern zu Facebook

Dementsprechend haben sich traditionelle Medien schon seit einer Weile aufgemacht ihr Publikum direkt in sozialen Netzwerken zu erreichen. Jedes Medium betreibt inzwischen eine eigene Facebookseite und füttert den blauen Riesen mit Inhalten.

Die neuste Einführung der „Instant Articles“ erlaubt es ausgewählten Partnern Artikel direkt auf Facebook zu veröffentlichten. Ein entscheidender Schritt für Zuckerbergs Vision. So arbeiten mittlerweile einige der besten Journalisten der Welt für Facebook. Die New York Times ist beispielsweise Teil dieses Angebots. Facebook muss sie dafür noch nicht einmal bezahlen, sondern erhält auch noch 30% der Werbeeinnahmen, wenn die Anzeigen durch Facebook geschaltet werden.  (Einen ganz ähnlichen Deal strebt nun auch die Apple News App an.)

Wer berichtet noch unabhängig über Facebook?

Aber ein zunehmender Teil der Werbekunden schaltet mittlerweile sowieso lieber Anzeigen direkt bei Facebook, wegen der unheimlich genauen Zielgruppenansprache. Facebook gibt das eine enorme Macht. Es bestimmt, welche Nachrichten 1,4 Milliarden Menschen aus ihrem Umfeld und der Welt zu sehen bekommen. Was im Print die Redaktionslinie war, übernimmt hier ein Algorithmus.

[pull_quote_center]Zuckerberg hat seinen Traum von Facebook als perfekte personalisierte Zeitung erfüllt.
[Tweet this!][/pull_quote_center]

Facebook hat schon gezielt einzelne Medien nach unten sortiert, weil ihnen der Inhalt und die Aufbereitung nicht passte. Es schade der Nutzerexperience, ist die Begründung. Oder hat einzelne Nachrichten gelöscht, ohne die Angabe einer Begründung. Wenn nun immer mehr Journalisten abhängig davon sind, was Facebook gefällt, stellt sich die Frage, wer noch kritisch beobachten soll, was Facebook mit unseren Daten treibt. Schließlich wird Zuckerbergs Vision kaum an dieser Stelle stoppen. Nur wer soll dann noch unabhängig darüber berichten?


Dieser Artikel war meine letzte Netzfeuilleton Kolumne in der Allgemeinen Zeitung.
Zuvor hatte ich das geschrieben.
Bild: CC BY-NC 3.0 
Alex Washburn/Wired

Mehr zu Veränderung der Medien per Mail: [mc4wp_form]

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Bewegen & Beschäftigen Netz & Politik

Wikileaks – Hinter den Kulissen der Netzaktivisten [Update]

Die Causa Wikileaks mit all ihren Facetten belagert nach wie vor alle Kanäle. Noch sind nicht alle Dokumente veröffentlicht, aber vor allem die Verhaftung – Freilassung – Hausarrest von Julian Assange halten das Thema oben.  Dabei wird immer mehr über die Arbeitsweise der Organisation bekannt, Wikileaks selbst rückt in den Fokus. Das muss man großteils begrüßen, denn eine Organisation, die so viel Macht hat muss auch selbst transparent. Schließlich ist das ihr eigenes Motto: Transparenz der mächtigen Machenschaften. Diese Kritik an Wikileaks vertritt nicht nur der ehemalige Spreche Daniel Domscheit-Berg, der im Januar ein Buch mit eben dem Titel „Inside Wikielaks“ veröffentlichen möchte.  Gleichzeitig sehen sie sich natürlich einer Vielzahl von Gegnern gegenüber, wie die Schmierenkomödie vor den Gerichten dieser Welt beweist und diese profitieren von jeder Information über diese Organisation, die gleichzeitig geheim Arbeiten muss. Allerdings sind CIA und Co wahrscheinlich an ganz anderen Details interesiert und bereiten ganz andere Aktionen vor, als die, die ich mit euch hier teilen möchte. Es gibt nun sogar eine extra Task Force speziell für Wikileaks. Die Abkürzung lautet schenkelklopfender Weise W.T.F. (Wikileaks Task Force).

Als erstes gibt es da eine  Dokumentation der schwedischen Journalisten Bosse Lindquist und Jesper Huor. Diese haben Julian Assange und sein Team für 6 Monate begleitet und zeigen so noch einmal die Geschichte und die wichtigsten Enthüllungen der Whistleblower-Plattform. Netzpolitik.org hat die deutsche Version dankenswerter Weise online gestellt:

WikiLeaks – Rebellen im Netz from netzpolitik on Vimeo.

Wer sich für die Medienkooperationen von Wikileaks interessiert (ein weiterer Kritikpunkt von Daniel Domscheit-Berg und nun auch ein Fall für den Presserat), dem sei diese hochspannende Folge des Medienradios empfohlen. Darin spricht Philip Banse mit Holger Stark vom Spiegel, der die Recherchen betreut hat. Auch er plant übrigens Ende Januar ein Buch zu Wikileaks.

Sowohl in der Dokumentation, als auch im Medienradio-Interview wird deutlich, wie wichtig die eingegangenen Medienkooperationen sind. Wikileaks ersetzt eben nicht den Journalismus, sondern ergänzt ihn und umgekehrt. Wikileaks hat die Dokumente, der Journalismus das Know-How und die Recherchekapazitäten. Wikileaks war die wohl wichtigste Organisation dieses Jahr und wird uns sicher und hoffentlich noch weit bis ins nächste hinein begleiten. Umso unverständlicher, dass das TIME-Magazin Mark Zuckerberg anstatt Julian Assange zur „Person of the Year“ ernannt hat. Doch auch dazu hat sich Assange geäußert, wenn auch vertreten durch das Saturday Night Live Team:

Update: Ergänzend noch das Interview von AlJazeera mit Julian Assange bei „Frost over the World„:

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