With traditionally produced ads from previous Super Bowls, you could really see how spending money on production ultimately led to commercials that felt more premium than what you would usually see on television. But this year, there was an undeniable cheap and sloppy quality to many of the advertisements.
One of the worst examples of this was the Artlist ad.
The main thrust of the ad […] is that anyone can generate Super Bowl-worthy video footage using the company’s suite of production tools. It even makes a point of bragging that Artlist only bought its Super Bowl space about a week ago and spent a mere five days producing the commercial. That would be impressive if Artlist’s final product actually looked like something that would get average consumers to want to use these tools.
Instead, the ad features the very hallmarks that have convinced people to see AI-generated video as slop. Rather than telling a short, compelling, cohesive story of any kind, the ad is just a series of very short clips of animals doing weird things, strung together with a voice-over. There is nothing innovative about it. And given how much slop there already is in the world, the whole thing feels more like a threat than a promise of good things to come.
